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True & Co
Featured Products, GetGLOWY, How To Glow

No fitting rooms. No measuring tape. True&Co, is your new personal intimates shop online.

True&Co

Bras, panties, lingerie and accessories. True & Co is making shoping online for these items much easier and effective.

Here’s how it works.
1 : Take their quick 2‑minute fit quiz — Your responses will help us fit you.
2 : See their best styles (and sizes!) for you — Everyone’s recommendations are personalized.
3 : Enjoy free returns and exchanges — Try everything on at home risk‑free!

We love True & Co. because it’s changing the way to shop for intimate apparel. It is founded on the idea that every woman should feel comfortable in their own skin. The brand focuses on everyone’s unique qualities and celebrates what’s especially wonderful about each individual. 

Founder Michelle started True&Co. in her living room with 500 bras. Her goal with the brand is to empower women to understand what flatters their specific shape best. We love the mission and passion behind what Michelle is doing. Glowiest intimates in the game.

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