Fusing culture and fashion with family-run business ethics, Avarcas is the traditional footwear of Menorca, Spain that is now making a big statement in the United States, all thanks to two Barcelonians living in California.
// S H O P T H E P O S T //
Pons Avarcas all started when Noelia Pahissa moved to California from Barcelona in 2004, and her husband, Jose Fuentes, accepted an engineering position in San Diego. Among many packed possessions were a few pairs of Avarcas sandals, which both Noelia and Jose grew up wearing. It only took a few dozen compliments for Noelia to realize there was an unmet demand for the Spanish product in the U.S. market.
Avarcas, also known as abarcas or Menorquinas, is the traditional footwear from Menorca. Menorca is the second largest island of the Balearic Islands, located in the Mediterranean sea in Spain. It’s filled with beautiful beaches, green countryside, blue sea and skyand of course … traditional Avarcas sandals.
The land in Menorca is dry and hot in summertime. The first avarcas were originated over a century ago for farmers who worked the land. They were made with leather and recycled tires to keep the farmer’s feet cool, comfortable and protected. Nowadays, Pons avarcas are made with lightweight flexible rubber molds, still with the same characteristic finish of the traditional sewn sole. The eco-friendly line is still made from recycled motorbike tires. All models – women’s, men’s and children’s – conserve the essence of the original Menorca avarcas: a shoe with more than a century of tradition, first worn by countrymen and farmers and now re-invented to become a basic and essential accessory for those who love style and comfort.
Make sure to always look for the Avarca de Menorca Logo, which guarantees they’re authentic, artisan, and top quality measures and materials used in the genuine avarcas. AvarcasUSA exclusively features original Pons Avarcas, a family owned business located in Ciutadella and specialized in artisan Menorcan avarcas since 1945. This third generation of the Pons family have proudly continued the tradition, handcrafting each shoe in workshops where every last detail is given the utmost attention. The raw materials sourced 100% from Spain ensure an end product of the highest quality and design.
|PONS Avarcas // www.avarcasUSA.com // Purchase HERE
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